Jo Michelle Aesthetics
website proposal
website
Goals and Purpouses
The purpose of this website is to build and enhance your personal branding as a professional esthetician.
Leveraging your ownership of the aesthetics academy and its existing websites, this new platform aims to establish you as a leading figure in the aesthetics industry.
OBJECTIVES
- Develop Personal Branding
- Create a strong personal brand that highlights your expertise and professionalism as an esthetician.
- Create a strong personal brand that highlights your expertise and professionalism as an esthetician.
- Elegant and Professional Design
- Design a website that is both elegant and visually appealing to reflect your professional image and attract discerning clients.
- Design a website that is both elegant and visually appealing to reflect your professional image and attract discerning clients.
- Interactive and Engaging Features
- Implement a chat function to facilitate real-time communication with potential and existing clients.
- Integrate social media links to enhance connectivity and engagement with a broader audience.
- Content and Media Presentation
- Include a gallery section to showcase your work and the range of services you offer.
- Provide a user-friendly contact form to streamline inquiries and appointment bookings.
- Customer Attraction and Conversion
- Attract more customers to both your aesthetics treatments and the academy.
- Utilize the website to highlight your services and expertise, converting visitors into loyal clients.
By focusing on these goals, the website will serve as a powerful tool in elevating your personal brand and expanding your client base in the aesthetics industry.
Menu positions
- Home page
- Skincare
- Treatements
- Laser
- About
- Academy (link to NIAA website)
- Blog (link to NIAA blog)
- Contact us
Essentials
WEBSITE CONTENT
- good quality photos (we can use stock photos if needed)
- content for website page,
- contact details,
- links to social media,
WEBSITE SOFTWARE
- Elementor Page Builder
- Chat plugin
OTHERS
- website Privacy Policy, Cookies Policy and Terms of Use
Project timeline
• discovery & design: defining content – 2 working days
• development: building the website including minor revisions – 10 working days
• website revision – 1 hour calls
• handover: final sign-off and introduction to site management – 1 hour video-call
• total time is 12 working days (plus 2 hours video-call)
Investment
• devise a design and collate content/resources
–free
• set up Word Press and plugins
£150
• convert and compress images to next-gen format
free
• upload fonts to remove GDPR risk
£50
• build the home-page (including 1 round of minor revision)
£780
• build other pages
(as a rate of £270 per page) x 4
£1080
• chat integration
£120
• websites polices
£110
TOTAL £2170
Loyalty discount: 15%
GRAND TOTAL £1845
| • devise a design and collate content/resources | free |
| • set up Word Press and plugins | £150 |
| • convert and compress images to next-gen format | free |
| • upload fonts to remove GDPR risk | £50 |
| • build the home-page (including 1 round of minor revision) | £780 |
| • build other pages (as a rate of £270 per page) | £1080 |
| • chat integration | £120 |
| • websites polices | £110 |
| TOTAL | £2170 |
| Loyalty discount | 15% |
| GRAND TOTAL | £1845 |
Additional desirables
• integrate Search Engine Optimisation to increase Google visibility
£120
• connect to Google Analytics
£40
• submission of the Site Map to meet Google Core Web Vitals
£40, free with loyatly discount🙂
| • integrate Search Engine Optimisation to increase Google visibility | £120 |
| • connect to Google Analytics | £40 |
| • submission of the Site Map to meet Google Core Web Vitals | £40, free with loyatly discount 🙂 |
Ongoing Support
• website care plan (monthly fee) -> £45
• Loyalty discount 30% -> £30
| • website care plan (monthly fee) | £45 |
| • Loyalty discount | 30% |
| £30 |
Website policies
• monthly -> £10
• annualy -> £95.95
| • monthly | £10 |
| • annualy | £95.95 |
Hosting and domain name
• hosting annualy -> £25
• domain annualy -> You are already incurring this cost.
| • hosting annualy | £25 |
| • domain annualy | You are already incurring this cost. |
Jo, if there is anything you would like to discuss further, or if the total cost exceeds your budget, please let me know.
You know I am committed to working with you to find the best solution that meets your needs and budget constraints.
Additionally, as you know, we can set flexible payment plans up, allowing the total price to be divided into suitable installments.
Like always, your satisfaction is my priority, and I am flexible in making adjustments to ensure the project aligns with your expectations.